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This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees.As customer expectations dictate 24/7 availability from service departments and market pressures call for lower costs with higher efficiency, businesses have accepted that AI is vital in maintaining customer satisfaction. Yet, firms fa...

This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts. The book is a valua...

This is the first volume, in a long-running series, on the subject of research in marketing.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This ...

An unrivalled contribution to the field of consumer behavior.

An unrivalled contribution to the field of marketing capturing the essence of the most important contributions made in the past hundred years.

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The Legends in Strategic Marketing series captures the essence of the most important contributions made in the field of Strategic Marketing in the past hundred years.

Excerpt from Measurement of Priority Schedules in the Acquisition of Durable Appliances: 161-66The present paper attempts to substantiate the hypothesis that there exists a continuum on which most of the existing and known durable products can be placed in some fashion of a priority system both at the aggregate and at life cycle subgroup levels.About the PublisherForgotten Books publishes hundreds of thousands of rare and classic books. Find m...

Excerpt from Measurement of Priority Schedules in the Acquisition of Durable Appliances: 161-66The present paper attempts to substantiate the hypothesis that there exists a continuum on which most of the existing and known durable products can be placed in some fashion of a priority system both at the aggregate and at life cycle subgroup levels.About the PublisherForgotten Books publishes hundreds of thousands of rare and classic books. Find m...

Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates howclimate dictates culture and consumption.

Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years

This thought--provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria.

In Chindia Rising, Dr. Jagdish Sheth introduces the concept of Chindia, which captures the re-emergence of the two Himalayan demographic neighbors as economic powers. This thoroughly researched and detailed work analyzes the impact of these nations' re-emergence on global economies, both advanced and emerging. The primary topics of discussion are: -The enormous business implications of the rising economies of China and India on other nations, ...

In Chindia Rising, Dr. Jagdish Sheth introduces the concept of Chindia, which captures the re-emergence of the two Himalayan demographic neighbors as economic powers. This thoroughly researched and detailed work analyzes the impact of these nations' re-emergence on global economies, both advanced and emerging. The primary topics of discussion are: -The enormous business implications of the rising economies of China and India on other nations,...

Volumes in this set:

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The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This ninth set ...